Artificial intelligence at top with the Intellus Design
Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level?
Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company’s personality. Now, AI in digital marketing has a whole new face - literally, as digital avatars and synthetic beings enter the digital marketing world. Here are three examples of how brands are using artificial intelligence in interesting new ways to power campaigns beyond what’s been done before.
Cost Saving Power of AI
Before AI, companies would have to shoot the same commercial multiple times but with a different brand name or item, but now AI lets brands reach all markets they operate in with reduced time and money. Synthesia, an artificial intelligence, and video synthesis company.
Intellus Design
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